RECRUIT CHINESE STUDENTS IN THEIR HOMETOWNS
TAILORED TO YOUR SPECIFIC NEEDS.
The Sunrise International Tour is a carefully planned program directed at institutions wishing to build long-lasting connections with Chinese high school students by coming to China and visiting their schools directly.
A FUN AND REWARDING EXPERIENCE IN CHINA
Here is a recap from our 2019 Spring Tour, this is how we do it
Tour Engagement is the best way to reach Chinese students and build long-term connections with overseas student communities. Within a week, institutions receive the opportunity to engage with hundreds of students from various areas in China.
We incorporate a variety of events into our tours to ensure maximum engagement, including school visits, partner meetups and private expos. Our events are interactive, engaging and fun—from both the student's and university's angle.
workshops and agent meetings
ORGANIC, EFFECTIVE OUTREACH
Our events are personalized and targeted, and provide ideal opportunities for you to display your unique strengths, engage potential students and build long-term relationships.
POST-TOUR FOLLOW-UP PACKAGE
If you travel and recruit, you know the importance of a good follow-up email. Building connections in China is not easy, and maintaining these relationships is even more difficult. A nicely designed and translated newsletter with a personal touch is ideal but time-consuming. Let Sunrise help you create a template that deepens the impression and reinforces the connection between you and the students you met on Tour.
Expanding your institution into China does not need to be difficult. We assist our clients in building a respectable presence in the Chinese market by offering a number of services:
A landing page with a local Chinese server and domain
Design of brochures in Mandarin
Design of targeted flyers
Our in-house team of designers and editors will collaborate to represent your institution, ensuring that design and branding complement one another. This guarantees that the content is meaningful and attractive for interested students and parents.
SOCIAL MEDIA MANAGEMENT
Similar to the US, social media is also an essential platform to reach and engage the younger generation in China. However, the Great Firewall of China has made it impossible to utilize your existing tools like Facebook and Instagram, which means establishing a presence on Chinese platforms like WeChat and Weibo is a necessary development. Traveling on Tour is the perfect opportunity for you to drive followers and create a community online. Let Sunrise help you create and manage a WeChat or Weibo account and optimize your time in China.
WeChat – An official account on WeChat is similar to a Facebook page where you display information and share important updates with followers. Being the dominating social app in China, students and parents view it as an authorized and reliable source of information.
Weibo – Combining the functions of Instagram and Twitter, Weibo is a hybrid platform for broadcasting and marketing. A public account on Weibo can easily push content to thousands of targeted audience whether they are already a follower or not.
If, for any reason, you cannot join the full tour and you still want to participate, please contact us directly.
ACTIVITIES THAT INSPIRE
Sunrise is a social enterprise dedicated to reforming global education through building English-language extracurricular programs abroad. Sunrise is changing the meaning of 'international recruitment' through our events.
Sunrise hosts over 200+ tournaments and conferences globally each year, and has engaged over 125,000 high school and university students through workshops, events and training programs.
To learn more, visit the Sunrise Website.
MEET THE SUNRISE CREW
Tracy stepped into this field after she graduated from her university 2015. As a travel bug and a big fan of human geography, she has been to over 30 cities both big and small all around China. She's super excited to travel with you on the Sunrise Tour and she promises she'll recommend you the most delicious local food. Welcome to China!
As the logistics manager of our China Tours, Jorson is among our most organized and thoughtful staff. In addition, Jorson is probably the most passionate singer you will ever meet in China, so don't be surprised if you hear Jorson performing a cheerful song while we are walking into a school.
Zoe has experience in both business consulting and international education. Having lived in China and the UK, she understands the culture differences between the east and the west. Her perspectives on both the Chinese and western education systems make her the perfect Tour wikipedia. Zoe is also passionate about cooking and finding restaurants that care about food.